Communication has changed greatly during the past years. Instead of meekly absorbing what marketers tell, contemporary consumers make perfectly clear what they like to hear, see or receive from brands. We kept a close track of the developments and noticed that there is a certain emotional bond between successful brands and their clients. We call this the Adorable Factor. The Adorable Factor implies that consumers –sometimes without exactly knowing why- are in love with a brand, adore it. Just like in a human love affair, strong emotions play a major role in this. Marl Point maps these emotions, visualizes the Adorable Factor and translates it into a strong creative communication concept. The fact that we like to leave the well-trodden paths doing so, is our own Adorable Factor…

Would you like to discover the Adorable Factor of your brand, product or services? Make an appointment for the Adorable Factor Session and find out!

We’ll do the research, find your Adorable Factor and give you a glimpse of what you could do with your Adorable Factor.
And that’s a lot! For the Adorable Factor is a guiding idea which can be used in very different places and for very different purposes. It forms the basis for an on- and offline creative communication-concept, but you can also use it for PR purposes, at events or fairs, in internal communication, as inspiration for innovation and product development.
The Adorable Factor points in the same direction, thus
creating coherence. And coherence is something any brand
or product urgently needs in our fragmenting world.

Make an appointment with Tosca Driessen,
telephone +3110-225 01 69 or by email:
creative-agency@marlpoint.nl / adorablefactor@marlpoint.nl